This proposal project for the Professional Writing & Rhetoric program at San Francisco State University involved an in-depth exploration of the program's history and goals for the future in order to create a cohesive brand identity.
Client: Proposal Project for Professional Writing & Rhetoric (PWR) program at San Francisco State University
Project date: April 2025 (4 weeks)
Role: Graphic designer
Project Objectives: Create promotional materials for PWR with the goal of attracting potential students and complementary programs.
Through student surveys, semi-structured interviews with both faculty and students, and desirability testing to refine prototypes, I developed a visual identity that reflects the program’s self-defined vision. My research led me to conclude that the graphics should emphasize the program’s practicality, its career-oriented opportunities for students, and its ability to complement other majors on campus.
